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An unmade iron bed in warm white percale, seen through a half-open door on a grey morning Percale · Campaign 01

Make room for slow mornings.

Crisp, matte percale that looks better slept in — in six quiet colours, from Warm White to Dusk.

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Three weaves, six colours — percale, sateen and washed linen, made to sit quietly together.

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A woman sitting cross-legged on an unmade bed, pulling a pale blue pillowcase over a pillow
The everyday edit

Percale, as it's actually lived in.

Pulled straight from the dryer, thrown on half-made, slept in on a Tuesday. Percale keeps its cool matte hand through all of it.

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Making a bed with warm white percale sheets
Hands drawing a pale blue pillowcase over a white pillow

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Bed Bundles

Six pieces, chosen to go together.

A duvet cover, flat and fitted sheets, two pillowcases and a sham — one weave, one colour, the whole bed.

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A layered bed with a white duvet, blue pillowcases and an olive knit throw

Six colours for the whole bed.

Every piece comes in six colours, in every weave — so the bed can change one layer at a time.

A Slate Blue percale bed with a plum velvet headboard, seen through a bedroom doorway beside a mirrored nightstand and a black mushroom lamp Urban art deco bedroom Get the full look
From the journal

Good mornings start here.

  1. How to make a bed you want to get back intoSix pieces, five steps, no hospital corners.
  2. Percale, sateen or linen? A field guideHow each weave feels, wears and sleeps.
  3. Caring for cotton so it lastsCold wash, low heat, and why we skip the softener.
  • Free shipping over $150Standard delivery in 5–7 business days
  • 30-day returnsOn unwashed, unused pieces
  • Personal conciergeHelp choosing weave, colour and size
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